an introduction into media education for
teachers. MedienABC was set up as a course
project for an MA course in Media Culture and
Communication at the IoE in London, using and
referring to information from a range of
well-known media education experts. Feel free
your feedback and/or any questions. Using
will always be able to find what you are
section of the website will give you
into the pedagogyof
teaching media. Even if there no single
definitionWhat is Media Media
to give youan
overview of media literacy.
Why Media Literacyimportant
explains why teaching the media has become
so important and relevant.
What Media Literacy is
how media education is unlike other
subjects is not about teaching facts, but
about teaching to ask the right questions.
A Media Literacy
recommendations for teachers of media
education and some useful principles of
A list ofLearning Outcomespresents aims
of teaching media literacy across all
subjects, in accordance with the Austrian
National Curriculum. Adapting Key Concepts for
different Ages and Abilitiesexplains how
Questions are the inquiry tools, which can
be simplified for younger children and
those with limited language ability and
expanded for older students.
sectionCritical Frameworkwill provide
you with a clear conceptual framework,
which will enable you to teach any media
text you wish to examine.
AMedia Textcan be any
fictional or factual representation - a
televison programme, a billboard poster, a
video game or a website.
The Key Conceptsprovide a
theoretical base for all media literacy,
and give teachers a common language and
framework for discussion.
attention to the fact that media present
carefully crafted constructions as the
result of many determining factors. Audiencediscusses the
different way people use, interpret and
respond to media. Understanding and
reflecting on our own and others’
uses of media is an important part of
how media are produced by individuals,
groups of people, and often by large
corporations - media are big business.
Every medium uses its ownLanguageto communicate
meaning, whether through words, moving
images or sound. Media education analyzes
the codes and conventions governing these
Genreis part of the
Key Concept of Language, and can be
applied to all kinds of media text.
familiar principles of storytelling into a
new critical framework for moving images
and new digital media forms.
creation of media texts and media projects
by students as part of the learning
teaching materials and lesson plans to
download and adapt for your own use. You
can contribute to this growing body of
resources by sharing your experiences
materials, which you
can support the work of MedienABC and join
throughMembership. You will
receive a free newsletter three times a
year. You will be able to network with
other teachers and schools interested in