Viral Video

The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email messages, weblogs and other media sharing websites. Viral videos are often humorous in nature and may range from televised comedy sketches to unintentionally released amateur video clips. While the viral video phenomenon has occurred in a largely unstructured manner, a number of organizations are attempting to find marketing strategies that rely on the distribution of viral video, often with mixed results.

The proliferation of camera phones, camcorders and webcams means that many video shot these days is shot by consumers on these devices. The easy availability of cheap video editing and publishing tools, allows video to be edited and distributed virally both on the web by email and between phones. Consumer shot videos are typically non-commercial videos intended for viewing by friends or family. Corporations have begun to market products and services using amateur-like viral videos.

adapted from wikipedia

Viral Marketing

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing to create word of mouth for a new product or service. Often the ultimate goal of viral marketing campaigns is to generate media coverage via "offbeat" stories worth many times more than the campaigning company's advertising budget.

Viral marketing is a technique that avoids the annoyance of spam mail; it encourages users of a specific product or service to tell a friend. This would be a positive word-of-mouth recommendation.

adapted from wikipedia

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