Learning Objective
•
Most moving image
texts compete for audiences in a busy commercial
market.
• Moving image texts can be promoted in many different media.
• Marketing and promotional strategies are central to most of the moving image industries.
• Most media producers and distributors are part of larger conglomerates and can call upon a range of different companies to help promote their products.
• Audience responses are measured and fed back into future production and promotion
strategies.
• Most moving image production and distribution is expensive and risky.
• Moving image texts can be promoted in many different media.
• Marketing and promotional strategies are central to most of the moving image industries.
• Most media producers and distributors are part of larger conglomerates and can call upon a range of different companies to help promote their products.
• Audience responses are measured and fed back into future production and promotion
strategies.
• Most moving image production and distribution is expensive and risky.
Key Questions
• What
methods were used to promote this text to
audiences?
• Why were these methods used and not others?
• Who helped promote this text and why?
• Did audiences respond as the producers intended? If not, why not?
• Was media controversy deliberately fostered? Did it help or harm the text? How?
• Why were these methods used and not others?
• Who helped promote this text and why?
• Did audiences respond as the producers intended? If not, why not?
• Was media controversy deliberately fostered? Did it help or harm the text? How?
© 2006 Sigrid Jones
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