Learning Objective
•
Most moving
image texts are produced within editorial and
institutional constraints: time, budget, context,
purpose etc.
• Content and form will vary according to audience and purpose.
• Addressing a different audience can add ethical or legal factors which will affect what can and
cannot be said or shown.
• A critical challenge to an existing text must have good evidence to back it up which can come from both within the text itself and from other sources.
• Alternatives are possible.
• Content and form will vary according to audience and purpose.
• Addressing a different audience can add ethical or legal factors which will affect what can and
cannot be said or shown.
• A critical challenge to an existing text must have good evidence to back it up which can come from both within the text itself and from other sources.
• Alternatives are possible.
Key Questions
• Why
have you chosen this age-group/audience?
• What in the existing text will not appeal to or be understood by its new audience?
• What aspects of the text can you use to sell it to its new audience?
• What methods would be most appropriate to reach that audience?
• From what point of view are you arguing against the text or for a different version?
• What evidence are you using to back up your argument?
• Who is the audience for the new version?
• What in the existing text will not appeal to or be understood by its new audience?
• What aspects of the text can you use to sell it to its new audience?
• What methods would be most appropriate to reach that audience?
• From what point of view are you arguing against the text or for a different version?
• What evidence are you using to back up your argument?
• Who is the audience for the new version?
© 2006 Sigrid Jones
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